SJAToday is the re-branded annual report / publication from St. John Ambulance. Based on survey results and research indicating the general public wasn’t fully aware of St John’s non-denominational charitable status or that revenue from training is re-invested back into the community. It was felt that a fresh face to an old publication would help. My role including writing articles, creative direction, design, editing, and content planning. SJAToday was very well received by St John stakeholders and the public.