In 2016 St John Ambulance Alberta Council began work with Yardstick testing and training (now know as We Know Training) to bring some of our industry leading course content online. We began with pared down version of standard first aid, called awareness training. As part of the launch we deployed an social media campaign to which the images to the right were attributed, in addition we prepared print documents to share with our client base outlining the benefits of this training (see first image). In addition to the creative development, I managed the ad through facebook’s ad manager, and reported on metrics to the executive team.
Copy for the ad read:
Access St John Ambulance’s life-saving first aid and CPR awareness training from anywhere, at any time.
Start now for $25
Results: on a $5/d spend we reached 34,000 Albertans through 116,819 impressions which drove over 600 clicks to the registration landing page over a short period of time.